Everyone knows of the evolution of book publishing to e-books. I personally love the fact that when I go on vacation I no longer need to lug 10 pounds of books around with me. In the world of business publishing there is a counterpart to e-books. What some call a Flip Book, has become not just a reinforcement tool but in a growing number of cases has replaced traditional print projects altogether.

The digital counterpart to business print publications… what it is and the benefits.

The main advantages of digital publishing are threefold. The first is the potential to drastically slash printing and distribution costs. Today a great deal of your customers go online for just about everything. Just think about it… Have you had an occasion when even though you had a catalog or a brochure somewhere in your office you went online instead of digging it out. You may find that you can cut those costs significantly or totally eliminate them.

The second advantage is the ability to include rich media. Kind of like Harry Potter’s newspapers where the news photos are videos. While not quite as portable it’s pretty much the same; embedding videos and audio of all sorts. Imagine a product catalog where in the middle of all the product specs and part numbers viewers can play a video that shows a product in use or show off all the features and benefits. What if you are in the fashion industry… how much more compelling would the product be shown on a model who can show it from all sides and angles? How about things that move… cars, trucks, motorcycles, skate, snow and surfboards, boats, jet skis, commercial machinery, farm equipment, planes and drones? Vacation sights and sounds, commercials, training, the arts, political messages… Whatever you imagine is achievable with a digital publication. And, the publication is available for the whole world to see on the Internet. If 500 see it or 5 million it’s the same low cost.

The third advantage is the ability to link everything to everything on the web. Link to internal publication pages or to any URL on the web and have an external site link to individual pages in the publications. SEO? Yes! Analytics? Yes! Click here for a video that shows even more benefits.